第六届想干流动影片节及第三届香港国际流动电影大奖

发布于2012-11-05      浏览6464次

 第六屆香港流動影片節 及 第三屆香港國際流動電影大獎
THE 6th HONG KONG MOBILE FILM FESTIAVL (HKMFF) &
THE 3rd INTERNATIONAL MOBILE FILM AWARDS (HKIMFA)
Background
An impressive mobile penetration rate of over 215.8% and a number of mobile subscriber reaching 15.3 million in Hong Kong offers a thriving mobile arena for creative talents to establish their dreams. With the support of an advanced wireless infrastructure and the popularity of portable devices, the demand for mobile infotainment is constantly expanding. To satisfy a worldwide mounting desire for mobile enjoyment, more than the enhancement on mobile contents itself, the nurturing of creative talents becomes an indispensible part of the industry development.
The Hong Kong Mobile Film Festival (HKMFF) was created since 2007. It lives to encourage the young generation to pursuit their dreams with the portable lens and to prepare them to meet the industry needs. In the meantime, it creates the atmosphere of mobile film appreciation among the public.
In view of the boundless audience across countries, HKMFF extended its promotion on mobile films towards the globe by establishing the Hong Kong International Mobile Film Awards (HKIMFA) in 2011. The Awards successfully introduced outstanding local productions to the world whilst gathering international attention to Hong Kong, the leading capital of the mobile film industry.
Highlights of the 6th HKMFF & 3rd HKIMFA

  • Introducing a new “Best Smartphone Film Award” to recognize film making on mobile devices in view of its popular usage. Entries for this category must be filmed with smartphone cameras
  • Emphasizing the production of Micro-films, a new genre of short movies and condensed story-telling productions emerged in the market
  • Extending the entry duration to include mobile films from 30 seconds to 10 minutes

Objectives

  • To nurture local youngsters’ interest and knowledge in film productions, so as to help them visualize their dreams through the portable devices
  • To promote the awareness of mobile films appreciation among the general public
  • To recognize local talents and their outstanding productions
  • To facilitate international exchange of insight and experience among global mobile film makers

Major Events
1) The 6th Hong Kong Mobile Film Festival (6th HKMFF)
The 6th HKMFF will be composed by 4 key events as shown below:
i) Production Forum
The kick-off event of the Festival will invite renowned speakers and producers in the industry

THE 6th HONG KONG MOBILE FILM FESTIAVL (HKMFF) &
THE 3rd INTERNATIONAL MOBILE FILM AWARDS (HKIMFA)
to share their experience on film production, regarding also animations, documentaries and micro-films. It also serves as an educational platform for the public to learn about filming. 300 attendees are expected to participate in the event.
ii) Production Workshops
3 dedicated short-courses will offer participants a more in-depth lecture on technical knowledge on film productions, such as shooting and video editing. All workshops will be free of charge and altogether they are expected to attract more than 100 attendees, mainly consist of tertiary students interested in the subject.
iii) Mobile Film Production Contest
Submission will be open to all HK citizens. Over 150 entries are expected to be received. Validated entries will undergo 2 rounds of assessments by an array of professional assessment panel. 15 short-listed finalists will be selected to enter the Final Judging to compete for the following awards:

  • Grand Award
  • Best Mirco-film (Drama) Award (Gold / Silver / Bronze)
  • Best Animation Award (Gold / Silver / Bronze)
  • Best Documentary Award (Gold / Silver / Bronze)
  • Most Popular Mobile Film Award (voted online by the public)
  • Best Smartphone Film Award (shot with smartphone cameras)
  • Best Campus Award (Tertiary)
  • Best Campus Award (Primary and Secondary)

A public voting will be hosted to enhance the public’s participation in the Contest by involving them in a personal experience to appreciate mobile films. An estimated 1500 votes or more are anticipated for the event.
iv) Award Presentation Ceremony
Film producers and professional judges of the competition will be invited to present awards to the winners in recognizing the creative talents for their excellence and diligence. The event is expected to attract more than 200 attendees and considerable media attention in enhancing the winners’ exposure.
2) The 3rd Hong Kong International Mobile Film Award (3rd HKIMFA)
The 3rd HKMFF will be composed by 4 key events as shown below:
i) International Nomination
Mobile film festival partners from around the world, such as Canada, China, France, Korea and Taiwan will be invited to submit entries, 10 from each country. They will compile a total amount of at least 100 entry submissions for the Award.
ii) Assessment
3 rounds of professional assessment will be carried out, including:
Online international assessment: Three entries will be short-listed from each country via

THE 6th HONG KONG MOBILE FILM FESTIAVL (HKMFF) &
THE 3rd INTERNATIONAL MOBILE FILM AWARDS (HKIMFA)
online assessment. All participating countries will have the right to vote (except for their own countries).
Local Judging: One finalist from each participating country will be chosen by the judging panel composed by local experts of the industry. They will be granted the “Best Regional Award” each (Entries from each International Festival will be assessed and nominated by all HKIMFA International Festival Partners except the award’s own country)
International Grand Judging (hosted in Hong Kong): All finalists and overseas delegates from the participating countries will gather at Hong Kong. Each finalist will be presenting their products on a face-to-face interview with the "International Grand Judging Panel" to be composed by the overseas delegates. They will compete for the following awards:

  • Grand Award
  • Best Drama Award (Gold/ Silver/ Bronze)
  • Best Animation Award (Gold/ Silver/ Bronze)

iii) Award Presentation Ceremony
The event will be hosted at HKCEC's annual "International Film and TV Market (FILMART)" to recognize the award winners and offer them an international platform to share their products. The event will be live broadcasted online to extend the audience reach with more than 100 participants attending it in person.
iv) International Mobile Film Conference
To further promote the development of mobile film industry and facilitate international cultural exchange, a conference will be organized. All international festival partners and finalists will participate to share their experience directly with more than 100 audiences.
Festival & Awards Schedule
Key Event
Schedule
The 6th Mobile Film Production Contest – Open for Application
26 Sept – 27 Dec 2012
Launching Ceremony of Hong Kong Mobile Film Festival / Mobile Film Production Forum (Speakers consist of Film Director, Animation Director, Documentary Director and Producer of “Micro-film”)
26 Sept 2012
Mobile Film Production Workshop - Film Production (3 workshops to be lectured by Industry Professionals)
Oct 2012
The 6th Mobile Film Production Contest – Application Form & Entry Film Submission Deadline
27 Dec 2012
The 6th Mobile Film Production Contest – Assessment
Early Jan 2013
The 6th Mobile Film Production Contest – Public Voting
Jan – Feb 2013
The 6th Mobile Film Production Contest – Grand Judging
Mid Jan 2013
The 6th Mobile Film Production Contest - Award Presentation
Late Feb 2013

THE 6th HONG KONG MOBILE FILM FESTIAVL (HKMFF) &
THE 3rd INTERNATIONAL MOBILE FILM AWARDS (HKIMFA)
Ceremony
The 3rd International Mobile Film Awards – Entry collections
Early Nov 2012 – Late Dec 2012
The 3rd International Mobile Film Awards – First Assessment
Mid-Jan 2013
The 3rd International Mobile Film Awards – Second Assessment
Late Jan 2013
The 3rd International Mobile Film Awards – Final Judging
Late Mar 2013
The 3rd International Mobile Film Awards – Conference
21 Mar 2013
The 3rd International Mobile Film Awards – Award Ceremony
21 Mar 2013
Marketing and Promotion Plan
To effectively promote the brand name of the HKMFF & HKIMFA, a series of marketing and promotion tactics will be executed both locally and internationally. They include traditional media and new emerging channels as listed below:
(a) Advertisements

  • Printed advertisement and online advertisements
  • eDM (distributed in Hong Kong and through international partnering countries)

(b) Marketing Collaterals

  • Recruitment brochures and Ceremony booklets
  • Event posters
  • Ceremony backdrops
  • Post –event TV Campaign

(c) Media Partner

  • Live broadcasting of award ceremonies
  • Interviews with local media
  • Press releases and press kits

(d) On-line Marketing and New Media promotions

  • Facebook
  • Project official website
  • Project official mobile app
  • Online banner advertisements on mobile platforms

(e) Promotion in partnership with supporting organizations from industry associations
 More than 10 industry associations will be invited in support of the event for promotions
Official Website
www.mobilefilm.hk (Available in September)
Organizer
- Hong Kong Wireless Technology Industry Association (WTIA)
- Hong Kong Productivity Council (HKPC)

THE 6th HONG KONG MOBILE FILM FESTIAVL (HKMFF) &
THE 3rd INTERNATIONAL MOBILE FILM AWARDS (HKIMFA)
Co-organizer
Hong Kong Wireless Development Centre (HKWDC)
Funding Body
Create Hong Kong (CreateHK)
Collaborating Parties
- Hong Kong Trade and Development Centre (HKTDC)
- Commercial Radio Interactive (CRi)
Contact Us
Ms. Gretel Chan (WTIA)
Tel: (852) 2370-3130
Email: gretelchan@hkwtia.org
Ms. Joey Wong (HKPC)
Tel: (852) 2788-6085
E-mail: joeywong@hkpc.org